Organization of marketing activities in the tourism sphere: modern approach
نویسندگان
چکیده
The article aimed at research of various scientific approaches to «marketing» concept essence defining, defines the main functions and specific characteristics marketing activity. factors influence on activities organization tourism enterprise have been determined in view product complex nature interdisciplinary nature. impact external internal that prevent effective development industry realization Ukraine regions potential has analyzed quantified. state prospects for national studied, key tasks tourist organizing post-war recovery period determined. JEL Classification: A13, M14, M19, M30
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ژورنال
عنوان ژورنال: ?????????? ?? ??????????????: ?????? ????????
سال: 2023
ISSN: ['2522-1566']
DOI: https://doi.org/10.26661/2522-1566/2023-1/23-08